Clinique For Men has launched a global campaign

Clinique For Men has launched a global campaign that aims to support the man ‘behind the face’ of its consumers.

US actor Daniel Dae Kim

Male grooming has undergone a revival across the beauty industry over the last few years, and Clinique has been at the forefront of the revolution. High-profile product launches targeted at male shoppers, such as its Sonic System Deep Cleansing Brush, have normalized the conversation about the need for a daily beauty routine and maintenance, particularly when it comes to skincare.

photographer Levision Wood 

Recently, the skincare giant Clinique has signed up South Korean-American actor Daniel Dae Kim, British author and photographer Levinson Wood and an as yet unnamed third star to launch a global campaign called #behindtheface campaign. In addition to releasing individual videos for each squad member, Clinique will also be revamping its website, adding a separate Clinique for Men destination, complete with men's-grooming-specific how-to videos and additional dude-facing content. With top sellers like the Clinique for Men Oil Control Mattifying Moisturizer front and center, 

The digital campaign will be rolled out in September.

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