Clinique For Men has launched a global campaign
US actor Daniel Dae Kim
Male grooming has undergone a revival across the beauty industry over the last few years, and Clinique has been at the forefront of the revolution. High-profile product launches targeted at male shoppers, such as its Sonic System Deep Cleansing Brush, have normalized the conversation about the need for a daily beauty routine and maintenance, particularly when it comes to skincare.
photographer Levision Wood
Recently, the skincare giant Clinique has signed up South Korean-American actor Daniel Dae Kim, British author and photographer Levinson Wood and an as yet unnamed third star to launch a global campaign called #behindtheface campaign. Ifront and center,
The digital campaign will be rolled out in September.