How beauty brands success in the digital age?



Nowadays, it becomes harder and harder for a beauty brand to success due to the fierce competition in the market. And it would be great if you can take advantage of the internet. So how to market beauty products on social media?

 

To succeed in the age of digital, beauty marketing campaigns are a must for beauty brands. Let’s take a look at the best digital beauty campaigns.

 

Improve discoverability and desirability

 

One of the most effective beauty industry marketing strategies is to improve discoverability and desirability through media influencers and invest in digital storytelling. Consumers nowadays spend their time searching for beauty information on the internet. If you notice, you will realize that these consumers, especially the young, tend to believe the famous celebrities rather than marketers.

 

Collaborate with famous celebrities to improve brand identity / Ph: Lancôme

 

One of the most important factor for the success of digital marketing is necessary to work with famous celebrities who can influence consumer’s buying behaviour. Besides celebrities, beauty brands' social media campaigns should involve working with beauty vloggers. They often have massive audiences through their makeup tutorials and how-to videos.

 

Combine reviews and testimonies

 

Are you seeking the answer to the question “How can I promote my beauty brand?” Beauty for all is a concept of Fenty’s that you really should learn from. The concept shows how to get success in digital marketing. The brand which is owned by Rihanna launched its foundation in 40 different shades to reach different consumers. Besides, its beauty brands social media campaigns involve a combination of reviews and testimonies for professionals, models and consumers. As a result, the number of its Instagram followers drew in 1.4 million in just 4 days.

 

Online magazine

 

If you want to do well in beauty content marketing, you can try to launch your own beauty magazine like what Birchbox did in 2010. Although beauty customers will be attracted by unique beauty campaign ideas, the thing they need is information about products. So an easy but effective digital marketing strategy is to concentrate on helpful and informative beauty content. You can build your online beauty magazines with how-to beauty contents, beauty tutorials and DIY-related articles.

It is not easy for beauty brands to survive and guarantee success in the digital age. Beauty marketers have put their considerable efforts on marketing strategy for beauty products. Only this way can they attract more and more consumers which is how to build a successful beauty brand.

How beauty brands success in the digital age?

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