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High-end fashion labels are expanding market to the US

December 04, 2019

United States is always an appealing market for every brands, especially the luxury ones to enter. These days, we have witnessed the expansion of some luxury fashion brands into the US. In this article, you will be provided some of the latest fashion news about this trend.


Dior X RIMOWA Pop-up in Miami

Miami Design District is the place where RIMOWA and Dior decided to open pop-up boutique together. This combination marks a pre-launch in the US of a luxury collection between 2 LVMH labels, featuring Dior emblems and RIMOWA’s signature aluminum finish. From now to January 2nd in 2020, you will see the first look at the collection and then, in January 15th, they will be available nationwide.

Miami Design District is the place where RIMOWA and Dior decided to open pop-up boutique together
Miami Design District is the place where RIMOWA and Dior decided to open pop-up boutique together/ Ph: Instagram

New Missoni Flagship on Madison Avenue

A sartorial stunner has been introduced at 676 Madison Avenue. This is Missoni’s new flagship, which contains the artisanal beachwear, menswear, womenswear, furnishings as well as accessories collection made of Missoni Home. This luxury fashion retail places the store in a nearly 4000-square-foot space, so they can hold a large number of things in it. In addition, the store is designed on the iconic element of the brand and can channel the urban’s moods artfully.

This luxury fashion retail places the store in a nearly 4000-square-foot space, so they can house a large number of things in it
This luxury fashion retail places the store in a nearly 4000-square-foot space, so they can house a large number of things in it/ Ph: Instagram

In short, the expansion of luxury brands in the US nowadays is understandable. Both the italian and french luxury fashion houses try to create their own amazing features that can capture the attention of as many customers as possible. And this is a good way in the pursuit of success in the fashion industry that every new company should follow.

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