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High-end fashion brands open new US stores

November 19, 2019

A good fashion retail news for the US fashionistas is that both Chanel and Bottega Veneta have opened their new stores in the country recently.

Chanel’s Palm Beach with neutral colour palette
Chanel’s Palm Beach with neutral colour palette / Ph: Chanel

Many luxury fashion brands are showing their great interest in expanding their markets and America is one of their most targeted destinations. Recently, Chanel and Bottega Veneta have officially announced their new stores in Palm Beach and Miami, respectively.

Chanel’s new boutique in Palm Beach

One of the latest luxury industry news is that Chanel has recently launched its store I Worth Avenue, Palm Beach. The design was conceived by a New York-based modernist architect Peter Marino with a total of 13,260 feet in the historic luxury retail store. A large space for ready-to-wear, handbags, shoes, jewellery, fragrance, beauty and eyewear are designed by Chanel’s Fashion Collections Artistic Director Virginie Viard. This special combination, therefore, can still carry Chanel’s themes while suites greatly to the US consumers.

The luxury fashion retail news today on media channels cover the images of Chanel Palm Beach with a neutral color palette of white, beige and black which creating the elegant and exclusive appearances as Chanel has always been. Several pieces of furniture, such as a ceramic table and suede dining chairs, were designed only for the store by Marino. Chanel’s Palm Beach creates consumers a sense of a high-end residential home with excellent and luxury details.

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Bottega Veneta’s first Miami store

Dominating luxury fashion news today, together with Chanel, is the opening of first Bottega Veneta’s boutique in Miami, marking the penetration deeply of this brand into the US fashion retail industry. This store is designed by new creative director Daniel Lee who was a Phoebe Philo alumni at Celine.

This luxury fashion retail store is highly motivated by the process and purity, colour, clarity. And, it can be seen that it contrasts with that define Bottega Veneta. The interior is designed in a way to maximize the light, elevate beauty and display products in total transparency. The special combination of raw and refined materials (plaster and marble, concrete and brass, plywood and leather, resin and reclaimed wood) seems to be meaningless but is incredibly unique.

The luxury brands’ retail strategy is to promote expansion in some tourist attractions such as Miami and Palm Beach. This trend actually is an ideal chance to facilitate North American’s growth.


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