Guess announced on Aug 26 the launch of Guess Music-a new platform created in collaboration with Republic Records.
GUESS has teamed up with the world's #1 record label and industry market share leader Republic Records to co-create GUESS Music.
The GUESS Music project just launched on Sunday, August 28th with a 24 hour premiere on GUESS.com of Republic Records artist Ariana Grande's latest song "Side to Side," featuring Nicki Minaj—which they will perform at the VMAs. Ariana wears and introduces GUESS' new athletic line in the music video. Viewers will have the chance to shop looks inspired by Ariana's outfits in the video on GUESS' "get Ariana's look" merchandise page.
Guess Music’s ambition is to “connect established artists from Republic’s roster and beyond, and young emerging talent with designers to create accelerated artistic inspiration and exposure,” and opportunities will arise to create and sell collections connected to the release of new music by participating artists.
This Guess x Republic Records collaborative effort yields the unique opportunity for new content to be seen by the millions of followers and hundreds of industry leaders associated with GUESS and Republic Records. In addition, GUESS Music collections will be sold worldwide to celebrate the release of new music by this group of diverse artists, further exposing their art to a larger audience. This innovative talent discovery program represents the collective vision of both Republic Records and GUESS to elevate the next vanguard of superstars into the global spotlight.