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Guerlain partners with Voir in providing virtual makeup testing tools

May 10, 2019

Guerlain, a famous French perfume, cosmetics, and skincare brand,  has partnered with Voir in providing virtual makeup testing tools to customers to provide a genuine look for customers. Thanks to this virtual makeup try-on tool, buyers can try Guerlain makeup immediately. Thus, customers will have the most true-to-life look at Guerlain products.

Virtual makeup try-on tool for Guerlain’s customer

Guerlain has applied virtual trial technology when Guerlain released new colors for Rouge G Lipstick, the world’s leading lip brand, on April 1, 2019. Customers can easily download this application. Through 3D images, this tool gives customers the most true-to-life look. Customers will have the experience as real in-store try-on.

Dmitry Koltsov, CEO, Voir Inc. said that they were excited about the collaboration with Guerlain. Together we were reinventing the digital beauty world and staying ahead of fast-moving beauty trends. Besides, Jean-Denis Mariani, CDO of Guerlain, said that consumers did not just want to buy something, they wanted a great customer experience that complements the product; And when it came to make-up products, they knew that it could be difficult for some of them to buy it without testing it.

Customers can easily download this application / Ph: Voir

Nowadays, there are about 2.8 million users worldwide using Voir’s application. This number still tends to increase rapidly. You can find this app on the Appstore.

According to Mariani, they worked closely with our partner Voir to develop a customized virtual try-on tool, allowing their consumers to test in-store many shades of our make-up products notably their star products like Rouge G lipsticks, L’Essentiel foundation or the legendary Terracotta, before buying it. Create seamless experiences, removing all friction points during the whole consumer journey is one of our top priorities.

Overall, this is a very useful application for customers.

 

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