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GU Style Studio – A new way of selling clothes in Japan

December 12, 2018

Recently, GU style studio – a brand new store was opened and is considered as a retailing store with a new style in providing products to consumers. To understand about this new way of shopping with GU, please have a look on our article below.

New way to shopping at GU style studio / Ph: GU

Shopping in new style at GU fashion store

GU fashion store is opened by Fast Retailing. Co who is known as Asia’s largest clothier and Uniqlo operator. Why is GU fashion store different from traditional stores? When you arrive here to shopping, you can try apparel, then order what you want online. You can leave the store after making the order with emptied- hand because your orders will be delivered to your address later.

Another features of this store is customers can try to combine clothing on a virtual mannequin or create a digital avatar for them on store’s system.

Although this is not an absolute new way of retailing, but it is the first time for a store to apply this method to the clothing sector. The growth of e-commerce upends apparel makers to apply this new method to deliver products to customers.

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As stated by Dairo Murata – analyst at JP Morgan Securites, this Fast Retailing. Co ‘s  strategy is one of the most developed digital one. And it is more competitive.

Gu’s chief executive officer – Osamu Yunoki said that their stores is not just for shopping because they want to make stores a place where fashion is created. Customer data such as how customers are shopping, what they are interested in, which clothing they try on or which products they decide to purchase, which clothing they combine on virtual mannequin will help them to better understand their own customers and server them better, even develop a new type of fashion.

Do you want to go shopping at such store? Hope that there will have more stores that are same as GU fashion store in the future.

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