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Glowing skin is the next big beauty trend

September 18, 2019

Do you wonder what is the next big beauty trend in the market these days? This article will tell you about it.

With glow makeup products, you can get glowing skin / Ph: BRZLNSKIN

There was a rise in value sales regarding makeup products since marketing campaigns promoting a glowing look were introduced earlier this year. These glow makeup products such as highlighters and primers were one of the best sellers in the market. It gives a hint that glowing skin is the next big beauty trend.

How is glowing skin becoming the next big beauty trend?


While there was a decrease in overall makeup sales in the first 6 months of this year compared to the same period last year, glow makeup products still increased in sales. Also, prestige beauty shoppers are sharing tricks and tips on how to get a radiant makeup look on their Instagrams. In addition to that, more than 20 new glow products were launched to market from Jan 2019 to June 2019. They include primers, highlighters, glow, highlighting and illuminating palettes and powders. Many beauty brands, like Cult Beauty, Laura Mercier and Becca introduced marketing campaigns that promote the beauty of glowing skin.

How do beauty brands meet the demands of beauty consumers?

As we can tell from the growth of this glow make-up trend, beauty consumers are looking for make-up products that not only enhance the skin, but also produce a more radiant, natural look. With that being said, all the beauty brands should realize the importance of these product lines to be able to compete in the retail environment. They also need to adapt their marketing campaigns as well as retail experience in order to meet the demands of prestige beauty consumers. Some of the best glow makeup products are Bobbi Brown Nude Finish Illuminating Powder, Dior DiorSkin Nude Luminizer Glow Powder, Charlotte Tilbury Glowgasm Face Palette, and MAC Strobe Cream Lumineux.

If you are a beauty lover, you can’t miss this new trend. Make sure that you follow all the new product launches from huge beauty brands to get glowing.

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