Vuhes Magazine

    Home Global medical aesthetics industry trends

Global medical aesthetics industry trends

August 10, 2019

The global medical aesthetics industry is expanding considerable thanks to the huge demand for appearance improvement. In the article, we will provide general information about this emerging industry.

Aesthetic treatments aim at improving patient’s appearance / Ph: Pexels@ Gustavo Almeida


Medical aesthetic treatments

Before getting to know the sharp development of global medical aesthetics industry, we should acknowledge deeply about medical aesthetic treatments.

What are medical aesthetic treatments?


Medical aesthetic treatments are specialities which concentrate on cosmetic appearance improvement. This improvement is achieved through different treatments for scars, skin laxity, wrinkles, fine lines, moles, excess fat, unwanted hair, skin discolouration, spider veins, liver spots,…

Generally, when it comes to aesthetic treatment, surgeons all agree to divide it into two groups: invasive and non-invasive medical aesthetic treatments (or surgical and non-surgical treatments). All of these aesthetic treatments aim at improving a patient’s appearance, thus boosting their confidence. 

Surgical treatments include liposuction, facelifts, breast implants, radiofrequency ablation whereas non-surgical treatments are radiofrequency skin tightening, non-surgical liposuction, chemical peel, high-intensity focused electromagnetic field and radio frequency fat removal.

This is just one approach to divide medical aesthetic treatments. If we take another approach, for instance, different parts on the body, the aesthetic procedures will be different. They include breast surgery, liposuction, vulvovaginal surgery, body procedures, other body contouring procedures, facial cosmetic surgery, peels, fillers, grafts and laser treatment, hair transplantation.

How popular medical aesthetic treatments?


There is a sharp increase in the popularity of medical aesthetic treatments. This enormous growth is illustrated clearly not only through new aesthetic treatments but also through the rise in the number of patients undergoing aesthetic treatments. Medical aesthetic treatments are no longer for women only. The number of male patients and LBGT patients are also on the rise. 

In the period of 2014 to 2015, there was a total of 20 million aesthetic treatments performed all over the world. In which cosmetic surgery is the procedure that most patients adopted. The five countries which performed the most aesthetic procedures in 2014 included the United States, Brazil, Japan, South Korea and Mexico. In the US, more than 11 million aesthetic procedures were performed in the period 2012-2013, in which non-invasive medical aesthetic treatments accounted for 83.5%. 

Also, in the US, the top 5 surgical aesthetic procedures were liposuction, breast augmentation, blepharoplasty, abdominoplasty and rhinoplasty. The top 5 nonsurgical aesthetic procedures included botulinum toxin, hyaluronic acid, laser hair removal, microdermabrasion and photorejuvenation.

Global medical aesthetics industry and its future

Medical aesthetics industry growth is spectacular which makes it one of the most potential emerging markets. According to ReportsnReports, in 2018, the medical aesthetics industry was worth up to $53.3 billion. This revenue included both the service sector and product sector. Over the next five years, the growing rate of this industry is estimated at approximately 5.5%, which makes the revenue of the industry in 2022 is up to $73.6 billion. This tremendous growth is what all industries wish for. 

The revenues aesthetic industry is estimated to reach $73.6 billion in 2022 / Ph: Foonvass

Surgical aesthetic treatments generate revenues of more $27.8 billion in 2018. According to Kelly Scientific analysis, by 2022, the invasive aesthetic procedures’ growth will be at 4.3%. Non-invasive medical aesthetic treatments, similarly, has the estimated annual growth rate of 4.5%. In 2018, this segment generated the total revenues of $16.7 billion. The future of medical aesthetics is very promising.

The global medical aesthetics market is now presented by different categories, including: 

– Geography

– Segment (cosmetic implants, home-use devices, skin rejuvenation devices, breast lift, liposuction,…)

– Submarket (injectable procedures, laser resurfacing, facelift, eyelid, chemical peel,…)

– Products (facial injectables, botox, dermal fillers, neuromodulators, hyaluronic acid, collagen)

– Company

– Market leaders and market share

Aesthetic industry trends

So what are the most noticeable aesthetic industry trends? There are many trending aesthetic treatments which are dominating the beauty world. However, in the article, we only list some of the most noticeable ones.

First, defined Abs. You want to eliminate excess fat and get a more sculpted body without exercises. These things were once considered impossible as there is no way to do so. However, with the dramatic development of beauty technology, there are now possible. By using high-intensity electromagnetic waves, surgeons can help to improve the shape of your body for up to three months after the treatment. At the same time, Emsculpt method can destroy the fat cells and build up the muscle fibres. And this is the selling point of this non-invasive aesthetic technology.

Second, vampire facial. Vampire facial is also called Platelet Rich Plasma. Many famous celebrities are showing their interests in this miracle technique. British actor Rupert Everett and model Bar Refaeli are recorded to have taken vampire facial procedure. And it was Kim Kardashian who made this procedure popularized after posting pictures of her procedures on social media.

There has been a sharp increase in the number of patients who followed this kind of non-invasive medical aesthetic treatments. Most patients say that they are attracted by the use of the body’s natural healing powers to improve their appearance. In 2018, Platelet Rich Plasma accounted for 58.1% of the total number of treatments all over the world. With this largest share in the aesthetic industry, Platelet Rich Plasma trend is expected to continue to dominate the beauty world this year.


Third, non-surgical nose job. Also known as nose filler, this procedure is becoming extremely popular not only amongst women but also amongst men. The number of non-surgical nose procedure has increased up to 29% in 2018 and it is estimated to be one of the hottest trends in 2019. There is little downtime involved, besides the fact that this procedure is quick and easy. If you wish to lift the tip of your nose, smooth our some small bumps or curves on the bridge or make your nose smaller and more symmetrical, a non-surgical nose job is an ideal choice.

Benefits of aesthetic treatments

Patients experience intense pain and spend an amount of money on medical aesthetic treatments. Of course, there must be some reasons for their efforts. People often need motivation or a reason to do something. There are several benefits of aesthetic treatments which motivate patients to undergo these treatments.

Ageless beauty

The first benefit, of course, is appearance improvement. By treating some conditions such as wrinkles, acne, sun spots, unwanted hair, spider veins, excess fat, skin discolouration,…aesthetic treatments will give you ageless beauty. Nowadays, you can fix almost parts of your body, make them more beautiful and fight against the aging process. You are not born with perfect body features, but you can get them through the medical aesthetic treatments.

Wellness and well-being

Most patients undergo aesthetic procedures because they want to improve their appearance. Add to that, there are many different procedures aiming at better health. For instance, the procedure which reduces excess fat will help patients to avoid health risks related to stubborn fat such as diabetes and heart disease.

Also, there are hundreds of treatments for general skin health improvement. With the help of advanced anti-ageing systems, these procedures not only improve skin surface but also penetrate deeper. As a result, patients will have healthier skin for a long period of time.

Not only improving the patient’s appearance immediately, but aesthetic treatments also give long-lasting results. Therefore, patients enjoy a smooth and healthy skin, beautiful lips or hourglass body for a long time.

Happiness and confidence


It is true and is easy to understand why medical aesthetic treatments can boost happiness and confidence. A research conducted by the University of Basel pointed out the positive effects on plastic surgery on people. There were 550 patients took part in this survey. Most of them were satisfied with the results of their procedures. They also experienced a boost in their confidence and self-esteem.

Although medical aesthetic treatments cannot solve all the problems in a patient’s life, it contributes greatly to an increase in happiness. According to patients in the research of Univesity of Basel, they “felt healthier, were less anxious, had developed more self-esteem and felt more attractive”. All of which leads to higher confidence and life satisfaction. It is not too exaggerated that good medical aesthetic treatments can improve a patient’s life.

List of medical aesthetic treatments

There is a wide range of aesthetic procedures. Here is a list of medical aesthetic treatments that you can consider. We list these treatments according to body parts.

Aesthetic treatment for cellulite

– Acoustic wave therapy

– Laser treatment

– Subcision

– Vacuum-assisted precise tissue release

– Endermologie

– Ionithermie cellulite reduction treatments

– Radiofrequency

– Ultrasound

– Laser-assisted liposuction

Aesthetic treatment for open pores

– Chemical peels

– Carbon laser peels

– Laser skin resurfacing treatments

– Intradermal botulinum toxin

Aesthetic treatment for dark circles

– Chemical peeling

– Hyaluronic acid containing fillings

– Fat transfer

– Surgical approach

– Tissue fillers

Aesthetic treatments for rosacea

– Salicylic acid peels

– Lasers and Rx

– Lumenis IPL

Aesthetic treatments for melasma

– Laser therapy

– Intense pulsed light

– Chemical peels

– Microdermabrasion

Aesthetic treatment for teeth

– Inlays and Onlays

– Composite bonding

– Dental veneers

– Teeth whitening

– Implants

– Gum lifts

– Bite reclamation

Aesthetic treatment for acne

– Topical medication

– Oral antibiotics

– Hormonal therapy

– Accutane

– Microneedling with PRP

– Microdermabrasion

– Microneedling

– Facials

– Laser treatment

Best medical aesthetic treatments 

Are you overloaded by the list of aesthetic procedures? If you are, here we will help with best medical aesthetic treatments which are highly recommended by professional surgeons.

Botox injections


Botox has become extremely popular these years. This treatment is cheaper than plastic surgery but the results are incredible. Besides, there are many celebrities has undergone botox injections. And look at these celebrities, they are beautiful, young and amazing. If you are about to take box injections, make sure your surgeon is certified and has experience in this field. 

Dermal fillers

Many people are showing their interest in dermal fillers. You can easily see it in a beauty magazine or see it in the news. Fuller lips and plumper, softer skin are now possible. Actually, with several minutes, you can get your ideal lips. Nowadays, there are some types of natural dermal fillers, for example hyaluronic. Thanks to them, plastic treatments will be much safer while still delivering impressive results.

New aesthetic treatments

There are many new aesthetic treatments introduced every year or even every month. This is due to the huge demand for appearance improvement. Here are some new aesthetic treatments which are expected to create new trends in the beauty industry.


Wearing heavy earrings too frequently can cause a big hole in your ears. Your lobe even can split into two. Ear-tox will help to solve this problem. Ear-tox is also called ear rejuvenation. It is a new non-invasive medical aesthetic treatment which will strengthen and plump up the earlobes by injecting hyaluronic dermal fillers. This procedure just takes seconds to complete without any pain.


Hand-over may be the first aesthetic treatment for hand. When you get older, your hands will lose fat naturally and become gnarled. You can undergo hyaluronic dermal filler treatment, for instance, Profhilo, to re-plump and replenish volume to the back of your hands. This will help to provide a supple and youthful appearance.

Tech neck treatment


When you spend too much time on your smartphone and tables, you will notice the wrinkles in your neck. This is because you have to look down at your phone and computer. An effective solution to address the wrinkles and fine lines in the neck area is Profhilo. This injectable procedure will address laxity and fine lines, besides improving skin tones and texture.

Non-surgical facelift: JVR

JVR is a synergy between injectables and devices. Using a tiny entry point in your skin, it will deliver kinetic energy and heal compound. This needle-free approach contributes greatly to scar tissue remodelling, wrinkle reduction and non-surgical facelifts. When getting this treatment, collagen production is boosted, leading to thicker dermal tissue.

The medical aesthetics industry is so potential when the human’s demand for attractive appearance is increasing dramatically. For all the benefits that they can get through aesthetic treatments, patients are willing to pay a huge amount of money. This leads to a bright future for this industry. Following Vuhes daily for more updates about global medical aesthetics industry news and trends.

October 24, 2019
Can plastic surgery really make you look younger?

Can plastic surgery really make you look younger?

Plastic surgery helps us look younger and more confident in modern life. Social development creates certain measures of common standards for women’s beauty. Since then, plastic surgery was born, contributing to helping us improve our appearances, younger and regain...

November 03, 2018
Laboratoires Expanscience Has Acquired Babo Botanicals

Laboratoires Expanscience Has Acquired Babo Botanicals

  Recently, a famous French beauty brand named Laboratoires Expanscience has acquired Babo Botanicals a leading American skin care brand for babies and adults with sensitive skin. Let’s continue reading to have more information about this acquisition. Win-win deal...

January 30, 2019
Top 7 Plastic Surgery Trends for 2019

Top 7 Plastic Surgery Trends for 2019

According to the American Society of Plastic Surgeons, the number of minimally invasive cosmetic procedures has increased by nearly 200 percent since 2000, with no sign of slowing. Advances in technology and research are in line with consumer demand....

September 08, 2018
Youtube Videos are Tricking People into Performing Plastic Surgery Procedures

Youtube Videos are Tricking People into Performing Plastic Surgery Procedures

According to a recent study, researchers found that YouTube provides lots of videos related to facial plastic surgery. And, most of these videos mislead the public, and many are designed to marketing attempts posted by individuals who are not...

January 31, 2019
Minimally invasive procedures may be a better idea than lip filler?

Minimally invasive procedures may be a better idea than lip filler?

But has it been the best aesthetics treatments yet? It can hardly be denied that there is many advantages of using lips filler such as control over lip volume, bumps dissolve easily,  less bruising, reasonably lasting results, allergic reaction unlikely....