Gen Z – The Next Leader Of The Beauty World
That’s why they appreciate brands that help them identify themselves.
In the age of selfies and social media, gen Z are much more concerned about their own appearance because they know they can be photographed at anytime and anywhere.
And these photos will likely appear online and sometimes be spread fast.
In this age, a large part of gen Z build their personal brands by sharing experiments with the beauty products, how to makeup videos, and so on.
Social media has strongly affected gen Z
Secondly, Gen Z defy to be categorized in different groups like race, gender, sexuality and self-expression.
In fact, they have broken all the norms in the beauty world.
For example, the famous Korean actor – Ji Chang Wook is the new face of beauty brand 24 Miracle. This brand is well-known for facial mask made from organic ingredients that will benefit womens skin.
Thirdly, Instagram has been a new challenging playground for beauty brands. Because this attracts so much attention of gen Z.
Gen Z use Instagram not only to market themselves through personal “stories” but also find the inspiration from influencers and then buy the beauty products.
Instagram Stories / Ph: Youtube
Finally, Gen Z are less interested in celebrities who they find difficult to relate to.
On the other hand, they find much closer to people similar to themselves. And those people are online influencers and sometimes, some micro-influencers.
So marketing through key influencers is the best way for a brand to send messages effectively.
Gen Z are far different from the other generation. They don’t need to feel like hot celebrity, they want to be the best versions of themselves.
That’s why if beauty brands want to steal the heart of gen Z, they need to focus on bespoke beauty and how to create that for customers.
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