Vuhes Magazine

    Home Future of beauty tech and the beauty industry is virtual reality

Future of beauty tech and the beauty industry is virtual reality

January 23, 2019

VR and AR are the foundation of a rapidly growing technology industry that changes the way people interact with the world. But, perhaps surprisingly, the beauty industry is one of the quickest fields to bring these new technologies into its beauty world.

A number of big names in the field of beauty and social media have discovered the potential of this new technology to promote beauty business / Ph. Pinterest

Technological strategies are developing at fast speed with the potential for access and participation of consumers is very significant

AR is simply a computer-generated image stacking technology on a real-world. Users are provided with a comprehensive view. It can detect aspects of the experimental world, such as the face or the human body, using the camera on any laptop or smartphone. It has the technology that Facebook uses to identify faces and tags proposed in photos.

In contrast, VR illustrates a decisive step out of the real world and takes users into a fantasy reality. It can be used to create a variety of virtual experiences; from entering a fantasy universe to a calm virtual environment as a means to manage anxiety and other mental health conditions.

Newer technologies are experimenting with Mixed Reality (MR), combining AR and VR – so that objects or components from the real world and the digital world can interact.

A number of big names in the field of beauty and social media have discovered the potential of this new technology to promote business. Snapchat is an example, using an application called Looksery to create filters that allow users to perform certain actions with images; from changing faces with a friend to making birds fly around their heads.

The past two years have witnessed the explosion of new online applications and platforms that offer a trial before you buy services by using AR technology. ModiFace is a start-up company that focuses entirely on creating AR technology for beauty brands and their applications that allow brands to provide experience including testing almost colors. Customers can get the right color without having to buy the product or even a sample.

A vast number of beauty companies now tapping into the potential of marketing and selling physical products usual AR, VR, and MR. New and currently unimagined technological processes will undoubtedly become the future of beauty tech and the beauty industry.

Lets keep up to date on these advanced technologies with Vuhes Magazine.

RELATED ARTICLES
September 07, 2016
OPI launches limited edition Christmas collection

OPI launches limited edition Christmas collection

OPIs limited edition Christmas collection inspired from actress Audrey Hepburn A collection of nail lacquers that inspired by the film Breakfast at Tiffany’s and the line “I believe in manicures”. Drawing inspiration from actress Audrey Hepburn, OPI has created colours...

August 03, 2018
A new promising strategy of Merz in partnership with supermodel entrepreneur

A new promising strategy of Merz in partnership with supermodel entrepreneur

Merz North America is known as one of the biggest aesthetic and neurotoxin brands all over the world. To strengthen its popularity, recently, the brand has done some deals with other well-known brands in the beauty market and conducted promising campaigns....

June 14, 2019
Noticeable Facelift trends

Noticeable Facelift trends

You must be logged in to view this content. Subscription now

August 26, 2017
What Are The Consumer Lipstick Preferences Around The World?

What Are The Consumer Lipstick Preferences Around The World?

Felicity Jones at the 2017 Oscars wearing Millennial Pink lipstick I Ph: Pinterest   Whereas, millennial pink is the most favorite lip color around the globe and this lip color is a trend across the globe. More than 20%...

March 31, 2018
TOKYO GARDENS collection

TOKYO GARDENS collection

Pastel petals or vibrant blooms? Match your makeup to your mood with ECSTASY LACQUER in Luce and EYE TINT in Rose Reflexion from the new TOKYO GARDENS collection. Discover the exclusive range for eyes and lips.   .  Lips...