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Future of beauty tech and the beauty industry is virtual reality

January 23, 2019

VR and AR are the foundation of a rapidly growing technology industry that changes the way people interact with the world. But, perhaps surprisingly, the beauty industry is one of the quickest fields to bring these new technologies into its beauty world.

A number of big names in the field of beauty and social media have discovered the potential of this new technology to promote beauty business / Ph: Pexels

Technological strategies are developing at fast speed with the potential for access and participation of consumers is very significant

AR is simply a computer-generated image stacking technology on a real-world. Users are provided with a comprehensive view. It can detect aspects of the experimental world, such as the face or the human body, using the camera on any laptop or smartphone. It has the technology that Facebook uses to identify faces and tags proposed in photos.

In contrast, VR illustrates a decisive step out of the real world and takes users into a fantasy reality. It can be used to create a variety of virtual experiences; from entering a fantasy universe to a calm virtual environment as a means to manage anxiety and other mental health conditions.

Newer technologies are experimenting with Mixed Reality (MR), combining AR and VR – so that objects or components from the real world and the digital world can interact.

A number of big names in the field of beauty and social media have discovered the potential of this new technology to promote business. Snapchat is an example, using an application called Looksery to create filters that allow users to perform certain actions with images; from changing faces with a friend to making birds fly around their heads.

The past two years have witnessed the explosion of new online applications and platforms that offer a trial before you buy services by using AR technology. ModiFace is a start-up company that focuses entirely on creating AR technology for beauty brands and their applications that allow brands to provide experience including testing almost colors. Customers can get the right color without having to buy the product or even a sample.

A vast number of beauty companies now tapping into the potential of marketing and selling physical products usual AR, VR, and MR. New and currently unimagined technological processes will undoubtedly become the future of beauty tech and the beauty industry.

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