Filial cosmetic surgery trend in Korea



The desire to look youthful in the late old age makes many Korean elderly ready to do plastic surgery.  The concept of "filial cosmetic surgery" is born from there.

 Korean elderly do eyelid lift surgery, both to improve their eyesight and to look younger as they get old.

Not only the young generation, Korean old people are also ready to touch cutlery for both health reasons and the desire to "hold on to" a young and beautiful look.

Since then, Korean old women have become potential customers for the famous Korean plastic surgery industry.

The most common services for the Korean elderly are eyelid removal and facial stretching.  In the late old age, they are gradually paying more attention to their appearance, after having stabilized their finances and want to take care of themselves.  Before that, their psychology was mainly hesitation or fear.

1. Filial cosmetic surgery trend

Young Koreans take their parents to do plastic surgery

Young Koreans will spend money on parents to refurbish the look / ph: youtube@Nadoc/ID Hospital

The high demand has led to a more competitive high-end plastic surgery market, with the number of aesthetics clinics and orthopedic clinics exclusively reserved for elderly customers has increased in recent years.

 According to the Korea Bureau of Statistics, people aged 65 and over make up nearly 16% of the total Korean population by 2020, much higher than the world average of 9%.

It is revealed by a hospital in Gangnam district (Seoul) that number of clients aged 50 and 60 has increased significantly over the past 2-3 years.  Wrinkle removal services are the most sought-after, with fast recovery and time.

In the first quarter of 2020, the number of customers over the age of 50 increased by more than 25% over the same period in 2019. Meanwhile, the 2019 rate showed a 66% increase over the same period in 2018.

This Korean elderly emerging class who interested in beauty care is known as the "OPAL generation" which includes people born between 1955 and 1965.

According to Professor Kim Nan-do, author of Trend Korea 2020, this generation - the Korean elderly who used to have great efforts to build up Korea's developing economy now - possesses a vibrant, progressive and ready to change personality.

 Grasping new trends, many Korean plastic surgery centers have started to launch a new marketing strategy called "filial cosmetic surgery".  In it, young Koreans will spend money on parents to refurbish the look as a gift for holidays or birthdays.

 On Nadoc - a YouTube channel specializing in beauty, a daughter takes her mother to the aesthetic clinic and asks a plastic surgeon about facial lift surgery.  The girl sees her mother looking older than her age so she wants to help her mother.

2. Middle age Korean become main revenue sources 

Although the masses think that the pandemic will reduce the desire to beautify and prevent customers from finding beauty centers, the reality is that the need for aesthetics is still high.  Many women even think to take advantage of the time required to wear masks or work at home to take advantage of plastic surgery.

 Although aesthetics clinics and centers in Gangnam - which are known as the mecca of plastic surgery in Korea - have lost revenue from foreign visitors, the number of domestic visitors remains stable.

Korean aesthetics clinics' customers are 50-70 years old.  When at home, many people watch TV and compare themselves with famous actors and singers - who look much younger than their age.  Standing in front of the mirror, many people will feel depressed which lead to decide doing plastic surgery.

However, as the number of Korean hospitals that provide plastic surgery services for the elderly began to grow like mushrooms, reports of post-operative side effects also increased.

 Some patients allege that doctors advised them to perform major aesthetics procedures, such as facial stretching, without warning about the potential risks or side effects.

 It is report that the procedures for face lift surgery are quite diverse.  In many cases, customers denounce the clinic because their face is deformed, feeling numb after the surgery.  It's important not to be deceived by exaggerated advertisements.

Filial cosmetic surgery trend in Korea

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