Estée Lauder collaborates with Google to launch digital beauty experience
Estée Lauder launched a new breakthrough that provide personalized beauty advice for consumers through Google Assistant on a voice-activated Google Home device.
Estée Lauder is a company that manufactures and markets prestigious skin care, makeup, perfume and hair care products. The company owns a diverse portfolio of brands, distributed worldwide through e-commerce and retail channels and is based in Midtown Manhattan, New York City.
Estée Lauder x Google / Voice-enabled Beauty assistants / Ph: Anygator
Estée Lauder ‘s collaboration with Google
In fact, Expert Esttimeinois Nighttime Expert application is available to provide personalized skin care solutions and beauty techniques through the voice activation system on the device.
Estée Lauder Brand President, Stephane de La Faverie, said that they were thrilled to collaborate with Google to be at the forefront of creating personalized consumer beauty experiences via the emerging world of voice activation, Besides, he believe that combining their beauty expertise with Googles technology allowed them to build on their digital evolution and offer the latest innovation to further enhance their consumer experience.
Estée Lauder Nighttime Expert application is now available at Google Assistant on Google Home. Thus, customers can try this new personalized beauty experience now
Tricia Nichols, vice president of Estée Lauder said that adding voice experiences would unlock the next level of personalization and helped them reach a new generation of consumers. Besides, through their collaboration with Google, they were expanding their Omnichannel efforts to go beyond stores and online to in-home, at the moment.
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