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July 08, 2019
Amazon beauty store for professionals put pressure on beauty retailers

Amazon beauty store for professionals put pressure on beauty retailers

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July 04, 2019
Marketing Strategy for luxury brands in the digital age

Marketing Strategy for luxury brands in the digital age

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June 28, 2019
Why luxury brands are racing to embrace e-commerce?

Why luxury brands are racing to embrace e-commerce?

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June 21, 2019
The C-BEAUTY market is growing

The C-BEAUTY market is growing

It can hardly be denied that Gen Z Chinese now love to buy beauty brands with Chinese origin. Thanks to that, C-Beauty’s development is increasing. 72% of Chinese cosmetic brands have used keywords in their Tmall product list in...

June 20, 2019
K-beauty faces several challenges

K-beauty faces several challenges

It is true to say that K-beauty faces many troubles in China. The Korea product. Although K-beauty trend is growing, Korean beauty products are gradually losing ground in China. LG Household & Health Care is not one of the...

June 18, 2019
Harrods’ new Beauty Hall – the next generation Beauty

Harrods’ new Beauty Hall – the next generation Beauty

Online shopping is developing quickly day by day, malls must have the renovations too. Harrods has been building a Beauty Hall to meet the next generation beauty. ===================== Harrods’ new Beauty Hall – the next generation Beauty Worldwide beauty...

June 14, 2019
Global natural cosmetic market trend

Global natural cosmetic market trend

It is possible that the natural cosmetic market will reach 36 billion USD in the near future. According to Future Market Insights, the natural cosmetic market has been set to grow by nearly 5%. Through the research company’s latest...

June 12, 2019
Dutch police fight drug crimes with fragrant perfumes

Dutch police fight drug crimes with fragrant perfumes

Xtacy Perfume is a fragrance specially made to prevent crime. Read the article for more details. Xtacy bottles, a perfume with the same packaging as Chanel No. 5, have been circulated for police departments throughout the Netherlands. The idea...

June 11, 2019
Entruphy tool to fight against counterfeiting

Entruphy tool to fight against counterfeiting

Counterfeiting has always been a serious problem that many brands are facing. Counterfeit fashion products are widely available, leading to disastrous consequences to authentic brands. Entrupy, a technology to prevent counterfeiting, is introduced to solve this problem. 28% of...

June 10, 2019
Luxury brands spend huge on Instagram

Luxury brands spend huge on Instagram

Recently, top luxury brands such as Gucci, Louis Vuitton and Christian Dior seem to recognize the power of social media platforms. They focus more on Instagram with carefully built strategies to develop the brand. The purpose of this marketing...

June 10, 2019
French government ban on destroying luxury goods

French government ban on destroying luxury goods

The French government recently issued a ban on destroying luxury goods. This received mixed opinions in the public. So what is the reason for issuing this ban? Every year, a large amount of French luxury goods is destroyed to...

June 09, 2019
Cannabis enters luxurious lifestyle in modern life

Cannabis enters luxurious lifestyle in modern life

It is true to say that fashion brands and beauty brands that rely on marijuana are skyrocketing. An industry predicted a total of 63 billion dollars (within five years). In 2019, marijuana was also likened to an herbal cigarette....

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