How do Beauty brands capitalize consumer aspiration in the Modern Beauty World?
Beauty influencers strongly affect the consumers’ desires
According to a research of Emily Hund and Lee McGuigan, when KOLs (key opinion leaders) market their personal lifestyles on YouTube, Instagram,… we will be more eager to buy elements of that lifestyle for us.
So how can beauty influencers market the beauty brands effectively?
The first way is through unboxing videos.
The beauty influencers usually collaborates with beauty brands by unpacking the product the beauty brands send them on their channels as youtube, instagram,..
unboxing video / Ph: YouTube
Visiting these channels, you can watch thousands of unpacking new cosmetics videos. During these videos, the beauty influencers describe the products in details and sometimes tries out the products by applying them to their faces or hands.
Besides, the beauty influencers can market the beauty brands and sometimes their own beauty brands through their makeup tutorial videos.
Beauty YouTubers use their existing connection to build their social media brand. After a lot of watching review videos, makeup videos,… they can develope their own beauty brands. And their beauty products was quickly sold out after a few days or weeks.
Beauty YouTuber / Ph: YouTube
Now, the beauty brands do not only cooperate with KOLs but also allow “ordinary” people to become aspirational influencers thanks to the development of technology.
RewardStyle, for example, has launched the LikeToKnowIt app which encourages users to share their opinions about products of RewardStyle and become “RewardStyle Influencers”. The digital community of influencers is unique and diverse which is growing faster and bigger.
Here are some ways that beauty brands are capitalizing on consumers’ aspiration through collaborating with beauty influencers. If you find this article useful, lets “Share” it and follow Vuhes.com daily.
Christian Louboutin opens first pop-up nail bar in France. Christian Louboutin pop-up nail bar will be located in the spa of the Mandarin Oriental hotel in Paris, France. From the 11th to the 30th of December you can come to this luxurious...
Specialty chemical distributor-Azelis Americas, part of the Azelis Group announced yesterday the acquisition of Ross Organic, a specialty distributor into the personal care and home care / industrial cleaning markets located in Santa Fe, California, USA. With this move, Azelis...
Hair serves a few functions such as protecting the scalp from harmful sun’s rays, facilitating the evaporation of sweat, blocking dust and dirt as well as controlling body heat. Moreover, a healthy hair can contribute to women’s beauty and...
Using Amazon’s Alexa voice service, ‘Let’s Get Ready’ – Amazon’s first Echo device with a screen offers users on-demand beauty tutorials, occasion-based look planning and shopping opportunities. Ph: Thecurrentdaily Personal Beauty Assistant Designed for Echo Show Providing Unique Voice...