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Guess x Republic Records : launch Guess Music

August 30, 2016
GUESS has teamed up with the worlds #1 record label and industry market share leader Republic Records to co-create GUESS Music.
The GUESS Music project just launched on Sunday, August 28th with a 24 hour premiere on GUESS.com of Republic Records artist Ariana Grandes latest song “Side to Side,” featuring Nicki Minaj—which they will perform at the VMAs. Ariana wears and introduces GUESS new athletic line in the music video. Viewers will have the chance to shop looks inspired by Arianas outfits in the video on GUESS “get Arianas look” merchandise page.
Guess Music’s ambition is to “connect established artists from Republic’s roster and beyond, and young emerging talent with designers to create accelerated artistic inspiration and exposure,” and opportunities will arise to create and sell collections connected to the release of new music by participating artists.
This Guess x Republic Records collaborative effort yields the unique opportunity for new content to be seen by the millions of followers and hundreds of industry leaders associated with GUESS and Republic Records. In addition, GUESS Music collections will be sold worldwide to celebrate the release of new music by this group of diverse artists, further exposing their art to a larger audience. This innovative talent discovery program represents the collective vision of both Republic Records and GUESS to elevate the next vanguard of superstars into the global spotlight.
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