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Dolce & Gabbana – First exclusive luxury fashion brands extend its size range up to a 22

June 19, 2019

For many years, all exclusive luxury fashion brands have focused on curvy models and the UK 22 size seems so impossible. But now, Dolce & Gabbana, one of the most Italian luxury fashion brands, becomes the first one to extend their size range up to UK 22.
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Previously, Dolce & Gabbana, like all other exclusive luxury brands, just provides and promotes fashion products for thin women who have S-line body. However, recently, this Italian luxury brand has developed a daring strategy which extends its size range up to UK 22 (size 54 in Italian standard). By this way, Dolce & Gabbana became the most exclusive luxury fashion brand in the world.

Dolce & Gabbana has extended its size range up to UK 22 / Ph: Dolce & Gabbana

To prepare for this strategy, for years, the most Italian luxury fashion brand has cast women of all size and all age to walk its runway. There are many famous ones, including Monica Bellucci, Tess McMillan and Ashely Graham. Dolce & Gabbana comes to this decision to become the most exclusive luxury fashion brand just a few days after Nike doing so. Nike also promotes body positivity by using plus-sized mannequins in its store in Oxford Street.
The extension begins with the pre-fall collection. And according to the brand’s representative, it will continuously cast plus-sized models to develop this strategy. There is nothing wrong extending women’s size collection because it is a natural evolution not only for the Italian luxury fashion brand but also for other exclusive luxury brands in the fashion world. The extending strategy illustrates the brand’s key mission “women’s beauty is not a matter of clothing size”.
There is no problem with your body size and the beauty of a woman is not her body size is the message that Dolce & Gabbana wants to tell. The brand’s campaign of extending its size range not only receives support from many people but also makes it the most exclusive luxury fashion brand.

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