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Actress Sarah Jessica Parker unveils new fragrance Stash

September 04, 2016

Actress Sarah Jessica Parker unveils the fragrance in a 30sec video campaign ad, which stars Parker in a bedroom taking out the fragrance from a drawer and applying it. It ends with her saying: “Stash. My new fragrance. Come and get it.”

When we were creating this fragrance it felt so original, unique and subversive, like we were working on a secret government project. “I thought of the name Stash, because the fragrance came to resemble a precious stone – something you have to stash away because its so valuable.“. Said actress Sarah Jessica Parker.

The Stash fragrance was created with the help of IFF perfumers Clement Gavarry and Laurent Le Guernec. It is described as an aromatic woody scent and features top notes of grapefruit zest, black pepper and sage; heart notes of cedarwood atlas, patchouli, ginger lily and pistachio; and base notes of olibanum, massoia wood, vetiver and musk. Stash is available exclusively at Ulta Beauty stores.

courtesy of sjpbeauty & sarahjessicaparkers instagrams

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