Dsquared2: opens first store in Vietnam
“We see Vietnam as the next natural entry point in Asia after China, Japan, Korea, Hong Kong and Macau. We are proud to have a retail presence here, in a market where consumers that care about international fashion are constantly increasing and we believe this store represents a new chapter and an energetic retail future in Asia for our brand!” said Dean and Dan Caten.
Dsquared2's Ho Chi Minh store in Vietnam located within the Saigon Centre Mall.
Dean and Dan Caten, owners and creative directors, together with architectural firm storage associate are behind the interior design, which showcases Dsquared2 DNA. The flooring is in ceppo di Gré marble stone; in the women’s area, ash gray silk wool carpets characterize the space whereas in the men’s area brown silk wool carpets. On the walls, circular cut Okumè wood trunks with open veins colored and waxed by hand as well as images featuring forests, part of Dean and Dan's Canadian heritage.
The store covers 198 sqm and features both men and women collections, including ready-to-wear, accessories, handbags, shoes, eyewear etc.