Drunk Elephant will become a Billion-Dollar Beauty Brand

These days, the number of billion-dollar beauty brands is many such as Paula’s Choice Skincare, Christian Dior, Estée Lauder; and it more and more increases day by day.


In 2019, one of some beauty brands is finishing the rest steps to become a billion-dollar brand.

When it comes to Drunk Elephant (the United Kingdom) brands, people will often immediately think of cosmetics which is suitable for all skin types from the cleansing step - special treatment to day or night moisturizing. They help the skin improved from dry, lumpy, uneven color, dark, winkle, pigmentation, etc. In fact, it is more and more developed.

Drunk Elephant - promising brand in 2019

This beauty brand was born by Tiffany Masterson by a person in Houston (Texas). Especially, all products of Drunk Elephant have ingredient better than any the similar ingredient. It is marula oil, the top-selling products in the US and other countries around the globe. The special difference is that it contains 4 times the vitamin C content of oranges.  Marula oil is rich in essential fatty acids (omega -9, omega 6), palmitic, oleic acid and linoleic to help improve hydration and keep skin smooth. On the other hands, all cosmetics of this beauty brand do not substances that are not conducive to health such as Retinoids, Hydroquinone, Formaldehyde, so forth.

All products of  Drunk Elephant have Marula / Ph: Drunk Elephant

By discovering a new better sales method, DK could become a billion-dollar brand thanks to smart campaigns. To achieve that goal, Mai is agreeing to cooperate with investment firm Financo and Moelis & Co. In this September, Drunk Elephant cosmetics have expanded to Great Britain through the retailer from Space NK.

Others, however, assert that there is no famous brand development without difficulty. In fact, DK beauty brand has faced some unfortunate scandals. Last year, L’Oréal brand blamed DK for violating the patent. On another hand, Green Heart Labs brand brought Druck to court for trademark infringement in 2016 but the case was voluntarily dismissed.

All in all, this is the best beauty brand for those who have sensitive skin, skincare safe and friendly body-style, even people who are pregnant and breastfeeding. DK itself also commits firmly that all of its products are completely safe for pregnant and nursing mothers. However, not everyone has the opportunity to own this high-quality cosmetic line because the price of DK products is usually quite high.

Related Articles