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Does social media influencers still have an effect on marketing?

December 08, 2018

In the past, influencers on social networking sites played an important role in marketing. Social media influencers create trust for those who follow them, so marketing is much easier. But now, can people continue to trust them anymore?

Are social media influencers now important to the marketing?

In the past, influencers on social networks have succeeded in marketing and advertising products. Followers trust them and choose to use the products they advertise.

Description: Kết quả hình ảnh cho Is The Day Of The Influencer Coming To An End?

Are social media influencers play an important role in marketing? / Ph: fuzionblog.wordpress.com

The use of social media to promote the product is highly effective. Thats why brands work with influencers on social networks to showcase their products. The influencers also receive a large amount of income from making faces that represent some brands, or simply by introducing products from brands.

Followers trust the influencers, and choose to use the products that these influencers introduce. However, there are some cases where influencers introduce and promote some products that are not really quality, they only accept payment from brands to introduce products that have not learned anything about them.

Description: Kết quả hình ảnh cho Is The Day Of The Influencer Coming To An End?

Followers have shown less interest in the videos and promotional images of influencers/ Ph: econsultancy.imgix.net

Brands simply send their products to influencers, or just show products in their videos and photos. This also raises a lot of concern that influencers have a personal interest in introducing non-quality products.

Many surveys show that social networkers earn money but do not pay attention to ethical dimensions. They can be paid in large amounts to promote the products of this brand, and they can also be paid in larger amounts to derogatory reviews about rival products.

In order to overcome the above conditions and to ensure transparency of the market, a number of laws set out clearly how influencers promote the products for the brands. Signs that followers are gradually no longer pay attention to the video, images of people advertising photos.

The relationship of influencers and followers is based on a relationship of mutual trust. If the person influences for personal gain without the trust of his followers, they lose the opportunity.

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