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Discover The Italian Beauty World

May 23, 2019

Are you curious about the Italian beauty world – one of the giant in the beauty industry? Let’s discover the Italian beauty world through the article below.

I – The Italian Fashion

One of famous Italian fashion brands / Ph: Dolce & Gabbana

Italy the powerhouse in fashion industry

If you take a look on the Italian fashion history, you may know a surprising fact is that before the world war II, The Italian was one of many followers of French fashion. Hardly people heard about The Italian fashion. So how has The Italian fashion become a legendary?

The first factor is American money. After World War II, Italy received American aid for The Italian textile businesses, which were mostly small, family-owned operations.  Thanks to this investment, the production of the leather, fur, silk and wool strongly increased and brought a huge profit to The Italian business. Nowadays, these material are still the country’s most prized luxury materials.

Another factor that affects the Italian fashion industry is that the clothes are not only luxurious but also practical. The impressive brands like Gucci, Valentino,… always produce luxurious clothes with a strong sense of reality.

The third reason for why is Italy dominant in the clothing market is that women design for women. Back in time, after the World War II, women became jobless with no money left. All they knew was clothes, so they created the clothes collections to meet the demand of women and earn money for themselves. These days, women are still famous Italian fashion designers leading the Italian fashion industry.

Last but not least, the Hollywood invasion has spread the Italian fashion through most notably films. For example, because of the Hollywood movies, stars like Eva Gardner, Audrey Hepburn, and Liz Taylor regularly wore The Italian designers. This helped to increase the number of The Italian clothes consumer. And this is how has Italy influenced the global fashion market.

How to dress like an The Italian

  • Pile on the neutral colors

Classic neutral colors like black, gray are the Italian fashion characteristics. They are not only the perfect colors for casual clothes but also luxurious clothes. They make you look more elegant and fashionable.

  • Invest in high-quality clothes

To dress like an The Italian, you should know the Italian fashion facts: a few great pieces are worth a thousand cheap knock offs. That’s why they prefer investing in a few high-quality clothes rather than hundreds of low-quality ones.

  • Pile on the accessories, especially a beautiful bag and scarf

Piling on the accessories like a beautiful bag by Luxury Italian fashion designers can make you stand out of the crowd. Accessories may be necessary but you need to remember not to pile on a lot of things. This makes people think you are showing off.  

Small accessory can make you look more elegant / Ph: Gucci

The most famous Italian brands

Now you have known how to dress like the Italian. The next thing you have to know is the top well-known Italian fashion brands that will complete your unique beauty. And they are:

  • Gucci
  • Versace
  • Giorgio Armani
  • Valentino
  • Fendi
  • Moschino
  • Dolce & Gabbana
  • Prada
  • Miu Miu
  • Bottega Veneta
  • Marni

II – The Italian lifestyle

Now you have known about the Italian fashion, let’s move to the Italian lifestyle. We will introduce to you 10 Italian habits that make your life happier and happier.

Go to the market more

Going to the market is one of the most important habits of the Italian. But why? Besides the Italian lifestyle facts that you can find almost everything you could wish for in the markets, you will be healthier by going outdoors and plunging into natural light. Moreover, you will save a lot of money because you can buy the exact quantity of whatever item you need with the lower price compared to the price in the supermarkets.

Eat local, eat fresh

The biggest difference when we compare Italian lifestyle vs American lifestyle is that the American prefer going out and eating fast food and the Italian prefer eating local and eating fresh. The Italian prefer building their diet based on fresh seasonal fruit and vegetables. In that way, they can have not only interesting and diverse but also healthy diet.

Let’s eat local and eat fresh /Ph: Italian Places

Eat together

The Italian prepare and share Italian lifestyle foods together all the time. Eating together has become one of the norms in Italy. There is usually no formal invite. People just come together and enjoy meals.

Drink less alcohol

Do know what is the common when comparing French vs Italian lifestyle? They do drink alcohol but they drink just a little. And that drinking less alcohol is another Italian habit that you should follow. This may be a challenge when you hang out with friends and they encourage you to drink much. But keep drinking less politely and you will save a lot of money, have healthier body and mind.


Do you know how many gestures are used in Italy? It is estimated around 250 gestures. A lot, right? Some sociologists believed that using gestures is a way for the Italian to communicate secretly in times when they lived under foreign domination. And today, it has Italian lifestyle in foreign countries like the  Italian lifestyle in America. Others pondered that gesticulating was a way of competing for attention in the crowded squares of Renaissance Italy. One thing for sure: it is always a wise choice to learn more gestures since it helps you communicate better with the locals.

Develop a sense of local pride

The Italian always take pride in their roots no matter they come from a big city or a small town. For example if you ask a southern Italian about his/her hometown, he/she will passionately talk about southern Italian lifestyle, the beautiful spots where everybody goes, etc. Why not we develop a sense of local pride like them? It is a great lifestyle habit.

Go out and about

Italians tend to move around a lot. They go out to hit many fantastic venues, contact with more people, and relax after tiring working days. It is a great Italian way of life since it will improve your physical and mental health.

Let’s hang out more / Ph: GUIDE SIENA E OLTRE

III – Italian Beauty

The next thing we will discover is Italian beauty secrets. But first, let’s find out what are differences between Italian beauty and French beauty that has reigned beauty supreme for so long now.

Italian beauty vs French beauty

The first difference comes from skin makeup. Italian women want bouncy, healthy looking skin with a nice flush on the cheeks. They also prefer a peachy cheek tint or cream blush to look more beautiful. Meanwhile, French women love to have a chic, lived-in look. They usually use a matte foundation to create some angles with a very light touch of contouring powder.

About the eyes, the Italian beauty statement is a super feminine winged eye. The rose gold eyeshadow is top-trending in Italy. And French women prefer their eyes makeup look like last night’s eye makeup with the help of beauty products like a cool brown eyeshadow and a dark brown kohl.

What about the lips makeup? Italian women love using lipsticks with colors slightly deeper than the natural lips color while French women are royal to the classic French red colors.

Here are the basic differences between Italian beauty standards. And now we will continue to find out the secrets behind the Italian beauty.

Italian beauty secrets

Olive oil is a beauty weapon

Olive oil is one of the necessary ingredients in most Italians’ beauty routines. Italians use olive oil as an intense moisturizer for eczema, rough heels, dry cuticles and dull hair. It is also used as beauty secret ingredient for a healthy and glowing skin. You find this ingredients in a host of Italian beauty products such as Klorane’s Leave-in Concentrate with Essential Olive Extract, SUNDÃRI’s Omega 3 and Loquat Softening Body Milk.

Let’s add olive oil to your skincare routine 

Never diet

One of the most popular Italian beauty tips is never getting on diet. Italian women truly allow themselves to eat whatever they want like focaccia, pasta, gelato, wine. The difference is that they follow the rule of eating – Less dressing, sauces, and toppings. Besides, they also divide their meals into smaller portion than us. By doing this, they can eat more in a healthy way which then leads to better physical and mental health.

Massage your skin everyday

To get smooth and touchable skin, Italian women usually use heavy and rich moisturizers to massage their skin. It is a daily ritual of them. Massaging their skin from head to toe with body butters for hydrating and relaxation is the top secret of their healthy and glowing skin. And you should do that too to get the healthier and more beautiful skin.

Don’t follow trends

Italian women are focus more on the necessary beauty products rather than fashionable trends. Instead of buying many products, they spend more on age-old effective product of Italian beauty brands. Some of the important products are sunscreens, moisturizers, etc.

La dolce vita

How to stay beautiful forever? The tip is to have a good life – La dolce vita. Don’t overuse makeup to get a glorious look. The only thing you need to follow is to enjoy all the moment of your life. Let’s appreciate details, do more of what makes you happy, and share the good things to others.

Let’s enjoy every moment of our life / Ph: Dolce & Gabbana

Bella Figura

“Bella Figura” is an Italian way of life meaning making the best possible impression in all things. It doesn’t mean you need to have a perfect body like the famous Italian beauty names. It is all about the attitude that makes you look so confident and beautiful. Adjustment your attitude will help you define your Italian style.

IV – Made in Italy

The final interesting facts we want to show you are what behind the worldwide famous label – “Made In Italy” such as made in Italy furniture.

The backbone of the economy

From the post-World War II ear, there is a growing number of things made in Italy of high value of all over the world. Since then “Made in Italy” has been a label of fine quality, authenticity, and a sense of style internationally praised.

Despite the lack of financial aid and increase of consequent debt crisis, made in Italy brands was able to maintain its leading role in Europe. The country’s businesses kept their primacy in the export sector throughout the crisis even with the slowdown of productivity. Many economists and businessmen though that the Italian industry can compete with their Asian low-cost manufacturers like China. But the truth is that “Made in Italy” like food products made in Italy keeps growing thanks to the high-end luxury sector. And China is Italian VIP client.

The ranking stated that luxury brands grew by 14% in the last 12 months, reaching a net-worth of €96,9 billion ($108.98b).  On the top of the list, we find the famous made in Italy fashion brand such as Gucci – a company worth €24,4 billion ($27.44b).

Italian Shoes /Ph: Salvatore Ferragamo

Structural difficulties

In the modern world, all the Italian business even made in Italy restaurant are facing a lot of structural difficulties such as the intricate bureaucratic trap, political instability, endemic tax evasion and inefficient infrastructures. One of the biggest challenge of Italian companies is the new bill of the government to stop companies relocating production abroad. So from now, there will be a difference between product of Italy vs made in Italy. The brands can only label their merchandise as “Made in Italy” when they produce the products in Italy.

Between glamour and harsh realities

The new of Italian government not only creates more jobs for Italians but also contributes to solve a problem called “Luxury Slaves”. “Luxury Slaves” is a made in Italy movie that denounced how expensive “Made in Italy” products were actually made. They were made by immigrant work-force in terrible labor conditions. And Western companies usually use immigrants of labors from the under-developing/developing countries to reduce of the cost of manufacturing.

Here are some interesting facts about the Italy. If you like this article, let’s give us a Like and we will be back with more articles about the other countries.

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