David Beckham x Biotherm Homme launch a new digital campaign in China
The campaign furthers Beckham’s message: “The story of my life is written on my skin. But don’t expect to read it on my face.” Which supports Biotherm Homme’s Force Supreme Life Essence. The range contains concentrated ingredients to address signs of ageing in male skin including redness, open pores and reduced firmness.
Consumers at the launch event were invited to share their own stories via a private animation box. Visitors could also have iPhone cases, trainers or even their skin “tattooed” using temporary ink. The designs were created by four leading Chinese artists.