Cyclic fashion: A solution for green planet



Cyclic fashion: Redesigned everything for the better. Circulating fashion has a strong connection with sustainable fashion.  What people consider trash is going to be a new life to cyclical fashion which is a solution to our green planet.

Circular, also known as cyclic, has become a completely new concept associated with sustainable fashion trends since the early 2010s.  Circulating fashion has since been expected to be a solution, a new outlet for the bottlenecks that the industry itself is choking and killing the planet.

I. When the cycle is a new definition of sustainable fashion

 Unlike sustainable fashion, when there, the brand will focus on bringing green, organic or recycled products, or cutting down on waste generated in the production and shipping process, then… recirculating fashion focuses on prolonging the lifespan of materials and products, in order to eliminate any negative environmental impacts.

In other words, sustainable fashion will aim at producing new products with environmentally friendly features.  Cyclic fashion, in a different form, will focus on reusing old products, and reusing them over a fixed period of time.

Cyclic fashion: A solution for green planet

The cyclical fashion model is also combined with sustainability to deliver the best results / ph: pexels

II. The new solution to the fashion industry's bottlenecks

1. Reduce waste

 The current industrial fashion model is being operated in a straight line or linear model (as shown in the picture above).  Accordingly, resources are exploited in a uncontrolled manner.  That is to provide raw materials for the production process before it reaches the consumer.  And after that?  Those products will be discarded when no longer needed.  "Exploiting - Producing - Eliminating" is always a common process of the current fashion industry.  Although some products can be reused and recycled, its rejection is obvious.  Proportion to that rejection is concern about environmental issues.

Cyclic fashion: A solution for green planet

It is estimated that one third of the apparel products produced annually in the world are not consumed./ ph: pexels

Sustainable fashion model, in another respect, fully possesses the nature of circulation.  Accordingly, after being exploited and put into use, resources will be retained and rotated in the consumption cycle for as long as possible, through the use and reuse of that product in many different form.  Then, the same product will be recycled into the raw material used in production, to create a completely new product without having to exploit additional resources.  "Exploiting - Producing - Recycling" is a new direction that the cyclical fashion model brings.

Search volume for "cyclical fashion" has quadrupled between 2014 and 2020, data reported by Google Trends.  Thereby proved that, circulating fashion is getting more and more attention.

2. Application of sustainable production process

 In order to fully grasp and minimize the amount of hazardous waste and negative impacts on the environment, the cyclical fashion model is also combined with sustainability to bring the best results.  In other words, the original raw material itself must be a sustainable material, meeting the following criteria: friendly with the environment, easy to regenerate, and easy to decompose.  You will be even more surprised by the question of why input materials should also be sustainable materials, when this is purely cyclical fashion.  The answer will lie in the next section.

3. The cycle itself also has an end

 It's true.  Finally, a cyclical model has an end to it based on the life cycle of the product itself.  If a recirculating product loses its use (in whole or in part), or cannot be recycled as a raw material, it can be disposed of without harming the environment.  That is why circulation should go hand in hand with the sustainability and friendliness that comes from the material.

Circulating fashion has a strong connection with sustainable fashion.  What people consider trash is going to be a new life to cyclical fashion.

III. From a fashion brand's perspective

 For fashion brands pursuing a sustainable orientation or cyclical fashion in particular, this will be a process that requires a lot of changes from an acquaintance approach, as well as holistic reform system.  Accordingly, the following core requirements need to be addressed and implemented by the brand to initially bring the fashion machine into a cyclic directional trajectory.

1. Sustainable is always sustainable

It all comes down to the choice of raw materials.  Instead of making full use of resources, cyclical fashion should start from the cradle of sustainability.  Accordingly, should give priority to using renewable energy, organic cotton, a closed production process, ...

Exploitation of exhausted resources also entails many consequences and potential risks affecting human life.  The very act of exploitation is losing the natural balance of the ecosystem and gradually pushing the life of the planet into a dead end.

2. Pay attention to cyclic fashion designs

 As mentioned above, more than sustainable fashion, cyclical fashion is more than just eliminating waste and using raw green materials in the manufacturing process.  Furthermore, the concept of circulation should be considered in detail from the point of view of design, production, transportation, use and final treatment.  Specifically, from a micro perspective, the thread must also be carefully considered.  A typical example is the use of single thread instead of blended yarn, to ensure all apparel products are later easily disassembled and recoverable for reuse.

Typical is the designer Stella McCartney, who has always been a pioneer in the application of sustainable and eco-friendly materials in almost all of her fashion brand' products, since the launch of her own fashion brand in 2001.

3. Extend the applicability and product life

 Cyclic fashion requires products to be durable and meet reuse and recycling.  However, in addition to the physical lifespan, users can increase the applicability to prolong the use of the product itself.  In other words, we create more uses for the product, typically by sharing the product through resale, lease, and redesign.  This is also to increase value and prolong the life cycle of the product.

There are many brands at the same time supporting the policies of exchange, buy and resell or lease, ... very flexible and practical.  The ultimate purpose of those actions is to satisfy the cyclical fashion trend.

4.  Easy to recycle

Cyclic fashion: A solution for green planet

Recycling is the end of a product, but the beginning of a new product 

 Recycling is the end of a product, but the beginning of a new product.  Currently, to support the recycling purpose, new technologies are gradually being introduced, followed by a series of advanced materials, mixed with the same structure as the raw material, ...  It was ready to be recycled not once, but many times.

5. Safe, easy and fast elimination process

 Since not all waste can be completely disposed of, the input material itself must also meet the criteria for decomposition, not take too long, and not cause pollution when they are no longer available usability.

IV. From the point of view of a smart customer

 Fashion has always been a two-way relationship between the customers and the fashion brand.  With cyclical fashion, that relationship becomes more and more clear with the dominant part of the customer position.  That means: the customer will be the most important factor in promoting the cyclical fashion.

While sustainable fashion is a somewhat macroscopic concept when you first hear it, there are many simple ways to respond as a smart customer to the mind and periodic fashion sense.  Specifically, it would be:

- Find out about any fashion brands thoroughly before making a shopping decision

- Support sustainable fashion brands, as well as domestic brands

-  Don't buy too much, buy quality instead

- Reconsider your wardrobe "paradise" before making shopping decisions

- Consider using secondhand-stuffs (Secondhand  nowadays are very eye-catching with quality that is not inferior to that. More than that, did you know that most of them are still unused?)

- Think about renting outfits for special events instead of trying to buy new ones

-  Take good care of your clothes to prolong their life

-  Find different ways to use an old item than to throw it away
 ... And of course there are many other activities

Fashion has made a mistake in the past and now the consequences are showing.  Facing this situation, fashion brands, top fashion designers, as well as big minds in the fashion industry are gradually finding key solutions, inventing many new ways to soothe the hurt that the environment has suffered. As seen, we have launched sustainable projects, green fashion campaigns, although the positive effects have not yet been recognized by the masses of consumers.  However, that is not a big obstacle that makes sustainability and the cyclical fashion lose its spread in the community.

Cyclic fashion: A solution for green planet

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