COVID-19 increases online shopping demand from many generations in the US



To support advertisers, Oracle Corporation based in California (USA) has studied the buying behavior of consumers for generations during the one year of COVID-19 pandemic.

In the context of the COVID-19 epidemic that has a major influence on shopping trends, to support advertisers, the multinational computer technology corporation Oracle based in California (USA) has studied the shopping behavior of consumers for generations during the year of the COVID-19 pandemic.

 Specifically, Oracle studied the shopping behavior of 75 million US households with total spending of $762 billion between February and December 2020.

 Research shows that online shopping has risen sharply across all groups.  The generation of "Baby Boomers" (those born in the period 1946-1964) was at the forefront of promoting online shopping, when the number of people using the service increased 5.7 times a year,  Millennials increased 4.3 times.

COVID-19 increases online shopping demand from many generations in the USThe generation of "Baby Boomers" was at the forefront of promoting online shopping / ph: pexels

 The reason is most likely because many of the Baby Boomers are in the high-income groups, with 24% of those earning between $100,000 and $150,000.

 Baby Boomers tended to buy traditional products like meat and potatoes, while younger generations mainly bought processed foods.  "Baby Boomers" are also people who like to cook at home.

 According to the study, demand for processed foods such as lunch boxes or frozen pizzas increased during the early pandemic from March to May 2020.  This rate is still maintained at a high level.

 Millennials are the group that spends the most money on ordering food online, a habit that stems from a trend of more people working remotely.

 Generation X (those born between 1965-1980) also loved new products, such as chips, soda, and caramel sauce.

 For its part, Generation Z (who was born in the mid-90s of the last century to the early 2010s) is interested in products such as candy, beer, or enjoying the experience of new products such as cheese popcorn or cheese-rich snacks.

COVID-19 increases online shopping demand from many generations in the US

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