Coach opens new flagship in New York, Fifth Avenue – Coach House
The Coach House flagship centerpiece is the Coach dinosaur emblem constructed of Coach leather handbags.
The center of the retail space of Coach's Fifth Avenue store will feature a sculpture by Billie Achilleos, a 12-foot sculpture of Coach’s dinosaur mascot entirely constructed with Coach bags. The interior will also include custom-designed cabinetry, blackened steel staircases, and a vintage-inspired elevator. The outside of the store will include a three-storey glass block façade and a mechanized conveyor belt with a rotating selection of Coach products.
The new flagship in NewYork of Coach will offer two customization services includes the Made to Order Rogue allows customers to create a bespoke version of Coach’s Rogue bag with nine points of customization for this bag, resulting in one million possible variations, and the Coach House Workshop will offer special monogramming and will house a complimentary leather care and cleaning. Both of these concepts are new to the Coach retail environment.