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Chanel opened an experiential boutique with its new retail concepts for beauty

February 02, 2019

Chanel is expanding its experiential beauty retail with a new store in SoHo, New York. Its a beauty atelier, acting as a beauty workshop.

Chanels new experiential beauty retail boutique / Ph. chanel

An opportunity to expand experiential beauty retail

Visitors can come and explore with Chanel products including makeup, skincare, and perfume, in a space that is closely linked to the beauty field.

The atelier is encouraging beauty fans to create a profile for digital live seminars and allows users to explore products through areas based on how she will use items at home. Users can save the products they like and keep track of what they dont through online profiles.

Chanel platform also allows users to book services at beauty conferences as well as special events. Buyers can also check through the SoHo app to bring their products home or transport them.

A collection of beauty artists will be in place, which Chanel is calling Artists-in-Residence. Current events schedule includes daily makeup happy hours including 20 minutes of Champagne and a makeup session for $ 30.

Chanel recently also encouraged consumers to embrace colorful cosmetics in a pop-up event last year. From March 1 to March 4, Los Angeles Chanel Beauty House is open to the public, allowing guests to try their latest lipstick products. Increasingly, beauty brands give consumers an interactive experience, exploring beyond traditional access counseling.

Chanel is the common name of a French fashion firm, founded in Paris, was Coco Chanel (1883 – 1971). According to Forbes, Chanel is owned by Alain Wertheimer and Gerard Wertheimer, both grandchildren of the original partner (1924) of Chanel Pierre Wertheimer.

Founded in 1909-1910 by Gabrielle “Coco” Chanel, the name Chanel is known as the proudest luxury fashion brand of the French fashion industry. More than any brand, Chanel is full of the quintessence of the classical fashion era.

Lets continue to update latest news about this new luxury beauty boutique of Chanel.


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