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Burberry enters the digital gaming world

November 04, 2019

Burberry is the latest luxury giant to enter the digital gaming world with the launch of its first online game called B Bounce.

Burberry is the latest luxury giant to enter the digital gaming world with the launch of the first online game called B Bounce / Ph: courtesy of Burberry

Fashion brands is penetrating on digital gaming world to promote their new fashion collections and attract more new customers

Burberry – the British luxury fashion brands – has entered the online gaming world for the first time with B Bounce. In fact, B Bounce is an interactive experience that marks the launch of the new puff jacket collection

You can easily find Burberry’s new British luxury brand game on Burberry.com as well as on the super-sized screen inside Burberry’s flagship store, on Regent Street in London.

Burberry said that they had experimented with gaming in China, but B Bounce was their first playful extension into this format to entertain and connect with their new younger consumers around the world. They knew that people were living in an increasingly gamified environment both online and offline and we are excited that they can join the Burberry community — and explore their new puffer collection — in this way.

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B Bounce – digital gaming world

In B Bounce, you’ll have to help the deer-shaped character wearing a Thomas Burberry monogram bulge jacket to the moon, jump from platform to platform and collect TB logos and drones along the way.

Especially, this virtual game brings real benefits to players, Burberry will give awards to players, from real coats from the brand’s new collection – pufferfish (available to players in the UK, US, Canada, China, Japan, and South Korea) to custom-made GIFs and virtual outerwear.

Overall, not only Burberry but also other fashion brands are also tending to turn to games to attract more shoppers. For example, Puma teamed up with Rubik’s Brand to release the famous Rubik’s Cube with its newest collection worldwide this November.

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