Burberry : first luxury brand to launch personalised Pinterest boards
Burberry brand has partnered with Pinterest to allow customers to create personalised make-up boards on the social network, which is favoured among beauty consumers. The personalisation works by Burberry asking for customer’s initials and a series of questions on their beauty routine, the answers to which will be combined to create the personalised board. Content on the board includes makeup preferences, inspirational images, get the look guides, product tips and, the user’s, monogram.
“With over 40 million followers on social media, we’ve got competitive advantage in terms of reach, awareness and engagement,” Burberry CCO Christopher Bailer said in a statement in March.