Bentley opens first shopping centre store in London

This opening is part of a growing trend of car brands


Bentley's Westfield London first store in a shopping centre located in the luxury quarter, The Village that is called “The Bentley Studio”, offering customers a relaxed yet ultra-modern environment to customise and personalise their car, choosing features such as the leathers, colours or wood panelling. The space is also digitally enabled with The Inspirator app which uses emotional recognition technology and guides users through an immersive film that is shaped, directed and inspired by their facial and emotional reactions. 



The store offers shoppers opportunity to purchase branded goods items from the Bentley Collection, take a Bentley for a test drive, choosing between Continental GT, Flying Spur, Bentayga and Mulsanne.


The new store is surrounded by complementary neighbours including Gucci, Prada and Tiffany’s and other car brands opening inside shopping centres with brands such as Tesla, Hyundai, Jaguar Land Rover and Seat.

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