Beauty trend: J-Beauty boom in Asia
Japanese cosmetics are becoming more and more influential in the beauty industry. Besides the steady development of cosmetic brands from
A product of Shiseido – Japanese brand / Ph: shiseido
The noticeable boom
While beauty care products from
By 2015, the Japanese cosmetics market is valued at $ 28.62 billion. This figure is expected to increase to $ 45.64 billion by 2020. The Japanese market is driven by the introduction of new products and the addition of enhanced benefits to existing products.
The statistics of the International Trade Administration show that
This may be mainly due to the sense of beauty and health associated with the international perception of Japanese culture. Consumers are attracted to the concepts of minimalism and style elegance. F
The rise of J-beauty is drawing the attention of critics. Japanese brands are described as weak, quiet, and traditional, while the K beauty brands are described as significant, trending and noticeable.
However, a sharp increase in Japanese beauty exports has shown tremendous opportunities for brands to reach new markets. J-beauty is also enhancing the diversity of the global beauty industry – and this is an excellent time to introduce the brands by offering products that are suitable for different types of skin and hair. This is done quickly through social media.
J-beauty is a beauty trend now. Lets wait for the expansion of this beauty industry all over the world.
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