Vuhes Magazine

    Home Beauty industry insights: Fake & Authentic products market

Beauty industry insights: Fake & Authentic products market

September 30, 2016
 
 
 
Beauty industry is one of the largest industries in the world in 2016, and the global products market is still growing with chances in emerging markets throughout Latin America, Eastern Europe and Asia. 
 

Beauty industry insights – Fake & authentic products market 

 
To discover some important information about the beauty industry insights
 

1. Beauty Industry Insights – Authentic Beauty Product Markets

The beauty industry can be divided into smaller segments including skincare, make-up, hair products, perfumes,.. The make-up market is expected to maintain the growth rate; for example, the US make-up market has the growth pattern of 3.8% for the 5-year period of 2013-2018. The skincare market is the largest part in the world cosmetics industry. And according to a recent study, India and Indonesia will be potential growth markets in the next years. In 2013, nearly $17.3 billion was created through online beauty shops and mail-order product sales. Many companies are offering new beauty products that are marketed through social media. 
 

2. Beauty Industry Insights – Fake Beauty Product Markets

The beauty industry seems to be a target for counterfeiters. China is known as the largest market for fake beauty products. When checking a pair of ski gloves, Charles Scholz, a genuine fake buster, determined: “The tag is real, but the product is not”. Chinese counterfeiting costs an estimate of $20 billion a year in lost profits. In case there is one consumer goods manufacturer, there is as much as 70% of the goods on the market are fake products.
 

3. Beauty Industry Insights – Guide To Buy Authentic Products At Stores

We will give you side-by-side comparisons of authentic and fake bags from some of the most powerful brands. For a Chanel bag, remember that just because a bag goes with an authenticity card does not factually make it authentic. You should be wary of these cards when buying bags outside of the official stores of a brand. You can spot the counterfeiters on the bottom of authenticity cards. Other inconsistencies are the front size, the type for the bag number, and the fake-looking symbol sticker that is on the upper right corner. For Hermès, you need to check out the label stamp that is on the top of bag. Note that the fake bag has the stamp on top of the leather while the authentic stamp is actually a part of the fabric. Next, look at the quality of stamp. It is very deep like the way it was machine-stamped. The stamp of the fake bag is larger than that of the authentic bag. And once again, stitching was an important factor find out the fake’s identity. You start looking at details, edges and corners, you will be able to notice that the stitching gets sloppy. 
 

4. Beauty Industry Insights – Guide To Buy Authentic Products At Online Sites

The best way for you is to buy at authorized stores. In case you buy beauty products from online websites, you need to know your grammar. Check the spelling and grammar of these websites. Most of the people do not pay attention to this detail, so some people can try to deceive you by changing the spelling of a powerful brand or shop. Besides, in case you have not purchased from the seller ever before, do a research and read online reviews.    
 
RELATED ARTICLES
August 25, 2018
The Gender-Free Fragrance Revolution is Growing

The Gender-Free Fragrance Revolution is Growing

YSL Tuxedo – one of gender-free fragances Spanish menswear continues expanding on their feminine-leaning while a NYC-based QPOC shoe brand named Syro is planning to provide high heels for all with styles up to the men’s size 14. Besides,...

December 23, 2018
New features in nail care category

New features in nail care category

Have a look on our below article to better understand this trend. Artificial, high-end design nail – the new trend in nail care According to a Mintel’s report, traditional nail polish has stalled. Women don’t spend much money on...

January 29, 2019
The Way Online Fashion Retailer Zalora Cracked Southeast Asia

The Way Online Fashion Retailer Zalora Cracked Southeast Asia

Zalora /Ph: Wogi Zalora has cracked Southeast Asia Southeast Asia is a huge and challenging market. According to a study done by Google, the region has 350 million internet users, 120 million shoppers spent US$23 billion on e-commerce in...

September 02, 2017
French cosmetics retailers faces crisis of customer confidence

French cosmetics retailers faces crisis of customer confidence

Ph: streichersisters     The beauty market in France in the past several years can be divided into before and after the terrorist attacks in Paris in November 2015 and the avenue in Nice in July 2016. These two...

January 04, 2019
Luxury brands are targeting their marketing to Asian customers

Luxury brands are targeting their marketing to Asian customers

Chinese consumers account for more than $ 7.4 billion in annual spending on luxury goods. This means that mainland residents occupy almost a third of the global luxury market. This number is likely to increase in the near future,...