BASF along with Pantone has launched the 2020/ 2021 Cosmetic Color Trend
After analyzing both consumer research and fashion trends, BASF’ s Colors & Effects label decided to corporate with Pantone Color Institute in order to create the Fall/ Winter 2020/ 2021 and Spring/ Summer 2021 color trend including cosmetic and personal care colors and effects. There are two seasonal trends in the “ Time to Break Free”, which is called “Incognito” and “Bliss”.
Incognito is the trend for Spring/ Summer 2020/ 2021. It took its inspiration from mystery and the return of privacy. According to BASF, there is a neo- nude color palette including edgy neutrals in the collection. Fall 2020 contains Pantone’s Hushed Violet and Etherea, which is formulated by sparkling effects. Its pigments have Chione HD Infinite White. Meanwhile, Winter 2020/ 2021 has Pantone’s Elderberry and Turkish Coffee, which was made by metallic effects using pigments such as Gemtone Radiant Nude.
Incognito collection is said to be formulated by a liquid AllOver Balm, creamy Eyeshadow Mousse, a hydrating PeelOff Metallic Mud Mask and a velvety Liquid Lip Matte/ Ph: basf.com
Bliss is the trend for Spring/ Summer 2021. It represents for liveliness as well as the celebration of “ me time”. BASF states that the collection has uplifting effects and refreshing colors that provide people with the perfect highlight and a springtime glow. Spring 2021’s Colors contain Daquirose and Sweet Summer Glow. Its effect pigments use Reflecks Pinpoints of Pearl. At the same time, Colors in the Summer 2021 Bliss palette include Sunset Gold and Marmalade Margarita, which effect pigments using Reflecks Clearly Copper.
Bliss collection is made of a PeelOff Eyeliner, a Powder Spray Eyeshadow, a frozen cocktail- inspired creamy Lipstick, a satiny Jelly Highlighter and Hair Makeup Cream/ Ph: basf.com
International business manager of BASF Colors and Effects Diane Jansson reported that being the top pigment supplier, the company would try its best to bring textures, colors and trends following market research, cultural impacts as well emotional drivers to customers. It is due to the desire to help people create influential and relevant experiences that truly resonate with customers.
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