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Balenciaga: opens two new stores in London & New York today

August 30, 2016
The new stores are located on the first floor of Dover Street Market London and the third floor of Dover Street Market New York, with The spaces feature fabric cabine curtains reinterpreted in polished, corrugated aluminium, creating an industrial yet precious look that’s also a nod to the “iron curtain” and Gvasalia’s cultural roots, and will also have quilted seating in cognac-coloured leather, and panels of mirror. 
The stores will show Balenciaga’s Fall/Winter 16 collection and be Inspired by Maison Balenciaga, they mark a new creative retail concept for the brand. The London store will have the full men’s and womenswear collections, while the New York store will just offer womenswear. 
Dover Street Market New York will also host an “ephemeral Balenciaga space on the ground floor, introducing the label to the store via a month-long installation.” This will feature accoutrements of DIY, including a stepladder, presented as objets trouvés and used as unconventional display methods.
 
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