Vuhes Magazine

    Home Atelier Cologne opens its Southeast Asia first pop-up in Kuala Lumpur

Atelier Cologne opens its Southeast Asia first pop-up in Kuala Lumpur

December 01, 2018

 

LOréals Atelier Cologne – a beauty travel retail brand has partnered with Malaysian airports and the Colors & Fragrances retailer to open a pop-up at Kuala Lumpur International Airport (KLIA). The Satellite Building Store is the companys first pop-up in Southeast Asia and will be operational until the end of February 2019.

Atelier Cologne is a beauty travel retail brand of LOréal / Ph. ateliercologne.com

In collaboration with Malaysia Airports and Colours & Fragrances

The official opening ceremony was opened by over 80 guests. The list includes representatives of Malaysia Airports and Colors & Fragrances along with Key Opinion Leaders (KOLs) Preston Lee and Lucas Lau from Malaysia and Qi Qi from China.

This event highlighted the history of Atelier Cologne and the stories behind Cologne Absolue perfumes. Guests are offered personalized fragrance sessions and can customize the skin shells of the 30ml perfume bottle with their name or initials.

To launch, the pop-up is styled on the rooftops of Paris, which have the citys skyline, pebbles, and swings in the azure color of the Venice brand.

Pop-up designs are characteristic of brand owners. It includes classic counseling desks, lamps, and stools as well as citrus plants.

“At Malaysia Airports, we are committed to creating delightful experiences for travelers and visitors.

We want to make our airports a must-visit shopping destination for everyone and not just a transportation hub. Having an international and prestigious brand such as Atelier Cologne launch its first Southeast Asia airport pop-up concept at KLIA is a validation of Malaysia Airports’ effort in creating joyful experiences.

In line with our Commercial Reset strategy to raise the retail profile of our international airports in Malaysia, we will continue to pioneer premium retail-tainment concepts and introduce highly desirable brands at KLIA to enhance the passengers’ retail experience,” said Malaysia Airports Senior General Manager for Commercial Service Nazli Aziz.

This new beginning offers many opportunities for this beauty travel retail brand as well as their customers. Let support them.

RELATED ARTICLES
February 04, 2019
CVS Pharmacy and its attempts at Beauty Mark initiative

CVS Pharmacy and its attempts at Beauty Mark initiative

CVS Pharmacy is a subsidiary of  a well-known company CVS Health. Founded in Massachusetts in 1963, the company has developed  strongly. Nowadays, it ranks first in the United States pharmacy market in terms of number of locations and total...

March 26, 2018
Marc Jacobs Beauty launches Shameless Youthful-look 24-H Foundation SPF 25

Marc Jacobs Beauty launches Shameless Youthful-look 24-H Foundation SPF 25

An innovative, medium buildable foundation with 24-hour longwear SPF 25 for a youthful look.     The oil-free, weightless foundation provides buildable medium coverage that blend seamlessly. The broad shade range was developed with artists and models worldwide to...

August 28, 2017
Always wondered how to have maximum impact in minimum time? Here is your new indispensable product

Always wondered how to have maximum impact in minimum time? Here is your new indispensable product

<br /> <br /> The new cushion foundation strikes the perfect balance between coverage, comfort and chic.  Thanks to its newly designed applicator and weightless formula, MY ARMANI TO GO allows to reach every angle and features of your...

September 07, 2018
Brazilian Patients Risk Everything due to the ‘Right to Beauty’

Brazilian Patients Risk Everything due to the ‘Right to Beauty’

In the U.S., if you would like to perform aesthetic procedure, you will have to pay because insurance will just cover plastic surgeries that are medically necessary. However, in Brazil, patients think that they have the “right to beauty.”...

December 03, 2018
Kering unveiled a new digital strategy

Kering unveiled a new digital strategy

  In modern life, customers require to be connected with luxury labels through digital applications on their smartphone. Therefore, the success of luxury houses lies on their ability to bring innovation suggestions as well as interesting customer experience across...