Atelier Cologne opens its Southeast Asia first pop-up in Kuala Lumpur
LOréals Atelier Cologne – a beauty travel retail brand has partnered with Malaysian airports and the Colors & Fragrances retailer to open a pop-up at Kuala Lumpur International Airport (KLIA). The Satellite Building Store is the companys first pop-up in Southeast Asia and will be operational until the end of February 2019.
Atelier Cologne is a beauty travel retail brand of LOréal / Ph. ateliercologne.com
In collaboration with Malaysia Airports and Colours & Fragrances
The official opening ceremony was opened by over 80 guests. The list includes representatives of Malaysia Airports and Colors & Fragrances along with Key Opinion Leaders (KOLs) Preston Lee and Lucas Lau from Malaysia and Qi Qi from China.
This event highlighted the history of Atelier Cologne and the stories behind Cologne Absolue perfumes. Guests are offered personalized fragrance sessions and can customize the skin shells of the 30ml perfume bottle with their name or initials.
To launch, the pop-up is styled on the rooftops of Paris, which have the citys skyline, pebbles, and swings in the azure color of the Venice brand.
Pop-up designs are characteristic of brand owners. It includes classic counseling desks, lamps, and stools as well as citrus plants.
“At Malaysia Airports, we are committed to creating delightful experiences for travelers and visitors.
We want to make our airports a must-visit shopping destination for everyone and not just a transportation hub. Having an international and prestigious brand such as Atelier Cologne launch its first Southeast Asia airport pop-up concept at KLIA is a validation of Malaysia Airports’ effort in creating joyful experiences.
In line with our Commercial Reset strategy to raise the retail profile of our international airports in Malaysia, we will continue to pioneer premium retail-tainment concepts and introduce highly desirable brands at KLIA to enhance the passengers’ retail experience,” said Malaysia Airports Senior General Manager for Commercial Service Nazli Aziz.
This new beginning offers many opportunities for this beauty travel retail brand as well as their customers. Let support them.
Making up the natural beauty is always a big career of women all over the world and sometimes we ask us ourselves that what we are tending to do. In the list below, you will receive suggestions of the...
Ph: MyGlamm The L’Occitane investment will help the MyGlamm expand to Indian market by July. With launching 100 new products, beauty education for customers and the launch of five stores in Mumbai and New Delhi by year end.
In the article, we reveal some signals that you should change your skincare routine. #1: Dry Skin You follow the advice from a dermatologist to drink a particular of cups of water a day. However, your skin is still...
Let’s find out more information about this acquisition through the article below. The Acquisition Of Halobetasol Foam By Mayne Pharma / Ph: martechadvisor Transaction overview The $32 million investment of Mayne Pharma to the FDA-approved Halobetasol foam comprises: ● An...
Guerlain, a famous French perfume, cosmetics, and skincare brand, has partnered with Voir in providing virtual makeup testing tools to customers to provide a genuine look for customers. Thanks to this virtual makeup try-on tool, buyers can try Guerlain...