Atelier Cologne opens its Southeast Asia first pop-up in Kuala Lumpur
LOréals Atelier Cologne – a beauty travel retail brand has partnered with Malaysian airports and the Colors & Fragrances retailer to open a pop-up at Kuala Lumpur International Airport (KLIA). The Satellite Building Store is the companys first pop-up in Southeast Asia and will be operational until the end of February 2019.
Atelier Cologne is a beauty travel retail brand of LOréal / Ph. ateliercologne.com
In collaboration with Malaysia Airports and Colours & Fragrances
The official opening ceremony was opened by over 80 guests. The list includes representatives of Malaysia Airports and Colors & Fragrances along with Key Opinion Leaders (KOLs) Preston Lee and Lucas Lau from Malaysia and Qi Qi from China.
This event highlighted the history of Atelier Cologne and the stories behind Cologne Absolue perfumes. Guests are offered personalized fragrance sessions and can customize the skin shells of the 30ml perfume bottle with their name or initials.
To launch, the pop-up is styled on the rooftops of Paris, which have the citys skyline, pebbles, and swings in the azure color of the Venice brand.
Pop-up designs are characteristic of brand owners. It includes classic counseling desks, lamps, and stools as well as citrus plants.
“At Malaysia Airports, we are committed to creating delightful experiences for travelers and visitors.
We want to make our airports a must-visit shopping destination for everyone and not just a transportation hub. Having an international and prestigious brand such as Atelier Cologne launch its first Southeast Asia airport pop-up concept at KLIA is a validation of Malaysia Airports’ effort in creating joyful experiences.
In line with our Commercial Reset strategy to raise the retail profile of our international airports in Malaysia, we will continue to pioneer premium retail-tainment concepts and introduce highly desirable brands at KLIA to enhance the passengers’ retail experience,” said Malaysia Airports Senior General Manager for Commercial Service Nazli Aziz.
This new beginning offers many opportunities for this beauty travel retail brand as well as their customers. Let support them.
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