American men invest in makeup



Due to their inferiority complex because of the apparent defects on the face during a video call, American men actively use makeup and skin care products to improve their beauty.

More and more men are buying makeup because they have to work from home.  The beauty industry for men has also exploded since then.

American men invest in makeup

American men actively use makeup and skin care products to improve their beauty./ ph: pexels

The cosmetics brand CVS added a line of products for men Stryx to 2,000 of its 9,900 stores in June 2020 - 9 months after a Morning Consult survey showed that nearly half of men consider using use cosmetics.

 According to market analysis company Moz, Google searches on "men's makeup" increased by 80% by 2020 compared to 2019. In which, men pay attention to "cover red skin" , "Cover acne" and "cover dark circles under the eyes".

For decades, American men saw beauty work around a few things like razors and shaving cream.  That sentiment began to change at the turn of the century as more and more men were spending their money investing in fashionable clothes and skin care products.

 In response to demand, beauty brands began introducing a wider range of products, from anti-wrinkle creams to hair moisturizers and serums.  The men beauty market has grown about 13% over the past five years, according to market research firm Euromonitor International.

A spokesperson for the New York-based Tribe cosmetics company, said the trend comes in the context of a society changing the perception of men's cosmetics. In addition to moisturizers and concealers, this company also sells products that help conceal baldness, unevenness in beards, hair, and eyebrows. We can call it the Zoom Effect.  It seems that the US is catching up with other countries like Japan, where it is less taboo for men to wear makeup.

American men invest in makeup

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