7 current trends in food and nutrition



The year 2020 has brought global difficulties and made people change a lot in their daily habits and behaviors.  The effects of the Covid-19 epidemic have caused so many deaths, while they always want to eat well, dress well, be healthy and happy.  As a result, food culture and wellness concepts have also changed.

 Forget 2020, open your heart to the new year 2021. With food culture, many experts have shown the top 7 current trends in food and nutrition.

I. Taking dietary supplements is increasing

Due to Covid-19's significant health impact, more and more people are interested in eating healthy foods and most convenient is still the priority to use supplements because most of them are produced from natural plants.

1.  Immune-boosting foods

7 current trends in food and nutrition

Immune-boosting foods are consumed more / ph: pexels

Foods will not only suppress hunger, but in the current year and future they will attract signals from the supplement market and draw attention to the role of specific ingredients in improving overall health and well-being.

Covid-19 is a reminder that health is important.  For many, this leads to a search for products that can support a healthy immune system in order to prevent disease.  According to the results of a market research, more than 50% of consumers said they were taking more supplements to support their immune health by 2020.

 This growing concern about immune health will continue to be the leading focus of the health sector in 2021. Instead of focusing on disease treatment, more consumers will try to prevent infection through strengthening your own immune system.  In response to this, the supplement industry seeks to create products that add active ingredients that both nutrition and support overall health and immune function, such as zinc, selenium, vitamin C and vitamin D.

 Furthermore, alternative foods are expected to continue to increase sales by 2021. Elderberry, wild chamomile, garlic, turmeric and ginger are some of the best-selling and top-selling herbal supplements which are claimed to help boost the immune system.  

Furthermore, the purposeful active ingredients are predicted to be at the forefront of the food industry.  For example, add olive oil to support heart health, vitamin C to boost the immune system, or a probiotic in kombucha tea to promote a healthy digestive system.

 Although these supplements have made a splash in the medical industry, research behind them is lacking.  Up to now, no food, nutrient, herb or supplement has been publicly proven to prevent or cure a disease. So with consumers' growing interest in trustworthy and transparency, companies will need to be careful with marketing messages and avoid making health claims that cannot or has not been scientifically proven.

2.  Food that promotes mental health

 Mental health has also become a priority for many people.  Although foods cannot treat or cure depression, anxiety, or stress, eating a diet primarily made with minimal calories but high in nutrients can help support mental health.

Diet rich in antioxidants, vitamins (e.g. B vitamins), minerals (e.g. zinc, magnesium), fiber, healthy fats (e.g. omega-3 fatty acids) and other bioactive compounds, such as probiotics, have been associated with improved mental performance.

 By 2021, more food and beverage companies will launch products containing these ingredients with the goal of reducing stress and improving sleep and increasing mental health.  For example, a chocolate drink fortified with reishi mushrooms, can induce a calming effect for better sleep and reduce occasional stress.

II. Environment friendly foods

With the benefits of localism, diets are expected to change to include more sustainable and environmentally friendly food products. Instead of fighting between vegetarian and meat-eating factions, many people have focused mainly on foods with the lowest climate impact.  For example, the diet may involve eating less animal products or consumers may choose animal products with a lower environmental impact, such as swapping beef for chicken or eating a few plant-based meals every week.

Furthermore, consumers can choose to purchase locally grown products and products of animal origin on site to reduce the carbon footprint of long-distance food deliveries.  

The goal of a global climate diet is not only to make small local changes, but to have huge effects on society as a whole.

III. Flexibility diet plan

 Trying to persuade a meat-eater to switch to a vegetarian diet is a great feat, but it can be easier for them to slowly realize, and more and more efforts are made to reduce their intake of animal products.  

Interestingly, up to 60% of younger generations are interested in adopting a flexible diet, according to Statista.  Consumers can convert a few meat-based meals to plant-based meals per week.

 In addition, they can reduce the portion of animal products to their recipes and add more plant ingredients.  Companies will continue to promote plant-based products but also develop products with higher amounts of plant-based ingredients and lower amounts of animal ingredients to help customers find the middle point.  

IV. Smart diet solutions

Many people are getting tired of expensive diets and some gimmicky supplements that promise big weight loss results but are ineffective.  By 2021, it is more likely that restricted diets and weight loss programs will fall out of favor as people seek a more balanced approach to health.  

Popular diets have been heavily criticized for unsustainable or uninteresting extreme limitations.

 Thanks to the many health nutrition experts helping to engage a large audience on social media, we are starting to see a shift towards all-natural foods.  In addition, more and more people are adopting smart and moderate eating habits based on their choice of all foods, as most people don't want to avoid chocolate for the rest of their lives.

 Instead, people began to embrace other important aspects of the food, such as tradition, cuisine, and how it was enjoyed.  It is clear that people tend to aim for happiness, personal health and vitality rather than meeting virtual standards of external beauty with Photoshop or looking at the size of their jeans.

V. Healthy eating kits

The year 2020 has taught us that home cooking can be a lot of fun.  However, as life starts to speed up again, we will see a growing trend towards using ready-made healthy eating kits and healthy food containers while saving time but still allows us to eat healthy at home.  

Full set food delivery service has grown exponentially over the past year thanks to its health, hygiene, convenience, and affordability.

In fact, the food distribution market is expected to become a $20 billion industry by 2027. Many people love food delivery because most of the prep tasks like grocery shopping, weighing, measuring, counting and preparing are already done.  For a busy person who often brings food with him during the week, this makes healthy eating a lot easier and more convenient.

 In addition, many of these companies focus on local food, hygienic processing according to standards, and serving a variety of preferences and diets.  Consequently, companies that supply healthy eating kits are expected to become more and more popular.

VI. Food transparency trend

Many people get tired of false or vague information.  Consumers will look for products from companies that strive for sustainable, affordable and non-restrictive approaches to health, such as eating a varied diet that includes nutritious foods.  

They will also look for companies that are more open and transparent about product ingredients and implementation and avoid promoting unhealthy dietary messages, such as fast weight loss, fasting, or defame some other foods.

 In the past, food and supplement companies were very quiet about their ingredients and how they were made.  Moreover, many people make health claims that have little or no scientific evidence to prove them. 

With consumers paying more attention to the nutritional quality of the food products they consume, there is growing expectation that companies are clear, transparent, and honest about their products.  Companies will capitalize on this trend by providing short, easy-to-understand ingredient lists and avoiding the use of harmful ingredients, such as artificial colors, flavors, and dyes.

VII. Family nutrition

Many adults are not only interested in tailoring their own diet, but also looking for healthier choices for the whole family, especially for children.  As the pandemic has caused more and more children to study online and at home, parents are now tasked with preparing their child's lunch instead of relying on the school kitchen.  

In order to improve the family's health, many parents will look for products that are enjoyable for their child but still nutritious.

 Furthermore, given the growing concerns about sugar content and artificial ingredients in the diet, they will look for foods made with more natural ingredients.  

In addition, children's supplements can be used as an additional protective therapy to support a child's immune system and prevent nutritional deficiencies, especially for those considered to be picky eaters.  Many parents hope this will teach their children to practice healthy and sustainable eating habits that they can use throughout their lives.

In short, we can expect a big change in the food and nutrition industry.  Gone are the days of harsh diets, unhealthy ingredients, and vain promises.  As we move into the new year, we will see that many people want to eat foods with purpose, clear origin, both serving society and protecting health, these changes seem a step in the right direction in the global context in 2021.

7 current trends in food and nutrition

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